Company reputation is an important business asset. It provides real sustainable advantage in an increasingly undifferentiated business world. A crisis well managed can enhance company reputation; a crisis poorly managed can destroy it.

How companies behave and the way they choose to run their business is increasingly under the spotlight - and from all quarters:-(click on the link below for more)

• Recruits and employees show an increasing preference for working with companies with a good track record in corporate responsibility.

• Consumers
• Campaigners
• Investors
• Governments

No company is immune. A crisis can happen to any company at any time.