Company reputation is an important business asset. It provides real sustainable advantage in an increasingly undifferentiated business world. A crisis well managed can enhance company reputation; a crisis poorly managed can destroy it.

How companies behave and the way they choose to run their business is increasingly under the spotlight - and from all quarters:-(click on the link below for more)

• Governments are swift to act and to regulate business behaviour when they judge that the market has failed to do so.

• Consumers
• Campaigners
• Investors
• Recruits and employees

No company is immune. A crisis can happen to any company at any time.