Company reputation is an important business asset. It provides real sustainable advantage in an increasingly undifferentiated business world. A crisis well managed can enhance company reputation; a crisis poorly managed can destroy it.

How companies behave and the way they choose to run their business is increasingly under the spotlight - and from all quarters:-(click on the link below for more)

• Consumers show growing concern for how products are made, what they are made of, how they are disposed of and the long term effects of their use.

• Campaigners
• Investors
• Governments
• Recruits and employees

No company is immune. A crisis can happen to any company at any time.